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Ashland - Local Town Pages

The b.LUXE beauty beat

b.LUXE Gives Back  

By Gina Woelfel

It’s officially spring, a busy time for many businesses, particularly those deeply connected to their communities and who believe in giving back. As a responsible local business, we focus on our own goals while also considering the needs and aspirations of our neighbors.

b.LUXE is fortunate to be surrounded by like-minded businesses that believe in their community and actively promote and sustain each other.

Though neighbors are typically thought of as the people who live next door or down the street, at b.LUXE, our bonds extend beyond physical proximity. Since 2016, our studio has maintained a special connection with our “neighbors” from The Martello Instituto de Belleza, our sister school in Cancun, Mexico.


The Martello Institute, led by Cinthia Martello, is a hub of creativity and talent where students who share our love and dedication to beauty come to learn and grow. Our team travels to Cancun yearly to award scholarships to two deserving and hardworking students. We also provide educational resources and the necessary supplies to support the students’ studies.

This year, we gave a handheld microscope to the school. The microscope provides a magnified view of the scalp. It’s an essential device for beauty professionals that helps detect scalp and hair follicle problems. Additionally, each student received all the tools and products required to offer a scalp spa treatment. Many of you have already enjoyed this service at b.LUXE. The treatment is incredibly relaxing and includes a scalp health diagnosis, an exfoliating scrub, a scalp massage, and a complete wash, condition, and blowout.

Our trips to Cancun are inspiring, and we owe those positive vibes to Cinthia. Following our class, she hosts a luncheon where we mingle with the students and catch up with how their year has been going. On our last trip, our wedding manager, Eva Mongie, expressed her love for tamales, and this year, Cinthia’s students surprised us with a huge plate of homemade tamales, which we promptly devoured. This thoughtful and delicious gesture perfectly embodies who they are and why we’re so close. At b.LUXE, we always try to act without expectation. In return, we’ve received a gift from the Martello family that feels like sisterhood.

April is an important month at b.LUXE, where we focus on giving back.

We look forward to working each year supporting The Franklin Food Pantry, Paws New England, The Medway House, The Franklin Senior Center, The Hummingbird Walk, The Special Olympics, and The Medway Food Pantry.

This month, our salon is partnering with The Mahan Circle Medway Food Pantry, a division of The Medway Housing Authority, on a tampon drive.

Why specifically a tampon drive?

Millions of people across the United States are suffering the consequences of not being able to afford period products. SNAP & WIC programs that help provide healthy food to women and children do NOT cover access to hygiene items like period products, with many states still taxing menstrual hygiene products as luxury items. Access to these products should not be a privilege. The lack of access to menstrual health products, specifically tampons, for people in need can be devastating and a complex problem that many have to face each month.

But we can do something to help!

We’re accepting tampon donations at b.LUXE for the month of April. Please bring a regular-sized, sealed package of tampons to b.LUXE Hair and Makeup Studio (variety packs are perfect.) Our team is also making a large donation and hopes we can support this cause together.