The Town of Ashland is pleased to announce the addition of two new team members to its Community Development Department. Town leadership and staff extend a warm welcome to Jasmin Farinacci, who joins as Director of Planning & Economic Development, and Melissa Adams, the town’s new Assistant Town Planner.

In her new leadership role, Jasmin Farinacci oversees the daily operations of the Economic Development & Planning Department. Her responsibilities include collaborating with the Zoning Board of Appeals, Planning Board, and Economic Development Advisory Group to support the town’s long-term planning goals and development initiatives. By integrating economic development into the planning role, we aim to align land use strategies with business attraction, workforce development, and long-term financial sustainability. This expanded focus allows her to support not just physical infrastructure and zoning initiatives, but also business retention, entrepreneurship, and investment opportunities. 

Jasmin comes to Ashland from the Town of Dover, where she served as Town Planner. She brings a wealth of experience in zoning, regulatory compliance, economic development, and business outreach. Her knowledge and dedication make her a valuable asset as Ashland continues to grow and evolve.

Joining Jasmin is Melissa Adams, who will serve as Assistant Town Planner. In this key support role, Melissa will work closely with department staff and town boards to ensure planning deadlines are met, information is communicated clearly, and operations run smoothly.

Melissa brings with her three years of experience as a GIS Technician at Pike Telecom & Renewables, LLC. With a degree in regional planning and a strong background in mapping systems, Melissa is well-equipped to help navigate the town’s busy planning agenda.

“I am excited to have Jasmin and Melissa join us,” said Assistant Town Manager for Community Development & Community Affairs, Beth Reynolds. “Their skills and passion for planning and development will be a great benefit to our community. I look forward to working with them both as we continue to shape Ashland’s future.”

With these new appointments, Ashland’s Community Development Department is well-positioned to support thoughtful growth and enhance the town’s vision for a vibrant, thriving community.  Whether it's revitalizing downtown, supporting small businesses, or attracting new industries, the planning department is equipped to shape a future where thoughtful planning and economic opportunity go hand in hand.